Who handles the marketing for American Brussels sprout farmers?

Today I got to thinking, for complicated reasons, about Brussels sprouts and cabbages and how kids will eat cabbage as cole slaw but they won't eat Brussels sprouts. Then I wondered, "Why don't the marketing people re-name them "mini-cabbages" the way prunes have been renamed "dried plums"? It's like, duh.
Because -- here's the thing -- then you can parboil the sprouts and make -- you guessed it -- mini slaws! Imagine that! You could have mini-slaws that came in little mini tubs and they could all be different flavored! You could have Traditional American mini-slaw, or Special Curried mini-slaw, or Hot'n'Spicy mini-slaw... really, the possibilities are endless. There are a lot of cole slaw recipes out there.
And since it's well documented, at least in my head, that children will eat almost anything it if it's "mini," then mini-cabbages and mini-slaws are just marketing dreams waiting to happen.

I do realize that people will, in conversation and in blogs, refer to Brussels sprouts as mini-cabbages. But Miss Edith is envisioning something bigger. Miss Edith wants mini-cabbages to take over the world.